Why Is SEO Important?
If you have a business, chances are high that you have heard of SEO. But what is SEO exactly and how in the world can it help your business?
In this article, we’ll discuss all there is you need to know about SEO, why it is important for your business and how to apply SEO to your website yourself.
SEO, or search engine optimization, is the science of improving a website to increase its visibility. Of course, when you run a business, you want other people, like potential clients, to know about your business.
That’s where SEO comes in. By using SEO techniques to a website, that website will start to ‘rank’.
Ranking basically means that it will show up higher in the search results of popular search engines like Google, Bing or Yahoo.
When your website is fully optimized and SEO is done to it on a regular basis, it will start to become much more visible. Ideally, the website moves up to the first page of the search engine for a specific search term.
And you can already guess what will happen when your website is ranked… Because of the increased visibility of your website (meaning people actually find your website when they search for a service) you are going to get an increase in calls for your services or sales for your products.
The good thing about SEO is that once you’re up there, you established a great place in your marketplace. Depending on the service or product that you are selling and the competition of the local or national markets, you need to still put some work into your website.
What is better than getting organic traffic to your website?
Okay, Google and Facebook ads work too and often times it might even give a faster result, but once you stop paying for them, they just leave you right where you started.
Think of SEO as a long-term investment strategy.
Once you are on that number 1 page on Google, Bing or Yahoo, organic leads come in all the time.
So if you have a business and are in it for the long run, think about doing SEO to your site as a long-term investment that most definitely will give an ROI.
What’s really important in SEO?
The most important factor of SEO is content that is unique and describes what your business does. You cannot go into too much in detail to describe all the services that your business offers.
Another really important factor is backlinks. These are basically other sites that you get a link from to establish authority, proving to the search engines that you are a reputable business.
User engagement is another important branch of SEO. You need to make sure that your website looks attractive enough for people to stick around.
Besides these 3 topics, there are 100 other things that are important, like well-imposed URLs, site tracking, proper formatting and so much more but in this article, we are not going to go down that rabbit hole…
If you are serious about doing SEO yourself, you might want to dive a little deeper into all the different topics of SEO.
If you are a business owner who doesn’t have the time to do your own SEO to your website, but you do acknowledge that SEO is important, you might want to hire an SEO agency.